‘I think it's inspiring in the way that climbing outdoor brands have been made purely out of the love for climbing and Karah comes from the same place as that.’

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‘Everyone you meet in Sheffield, especially students, are either a DJ or a climber, and if they're not - they're not really worth talking to.’

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‘The back print of the t-shirt was taken on a snowboarding trip to Norway. The boulder covered in snow was captured at the top of a ski lift, then two years later I thought I’ll put that on a t-shirt.’

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‘I want it to be more than t-shirts. I want it to become a thing in itself. Imagine you're at the pub and you see a random person wearing a KARAH t-shirt. You can nod to them and know we like the same stuff, we’re inspired by the same ideas, we both have this mindset of underground climbing and, best of all, I’ve got a shirt to go with it.’